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Monday, December 22, 2008

AdSense - What is Google AdSense and How Can You Use it to Earn Money With a Website?

Google AdSense is one of many services operated by the web-based company. The AdSense program lets website owners generate advertising money through displaying ads on one or more of their websites. After signing up for the program, all the website owner must do is place a piece of code on their site. The determination of which ads will show is a factor of both the keywords and also the content that exists on the site.

For website owners who rely on advertising revenue for part of their income, Google's AdSense system has become the foundation of that effort. Several reasons exist for this. AdSense ads are often less distracting than the typical banner type ads. Due to Google's method for selecting which ads appear on which websites, AdSense ads are most often highly relevant to the website on which they are displayed.

Website owners generate advertising revenue when a visitor to their site clicks on an ad on their webpage. The amount earned depends on the ad. The revenue might be just a few cents or a dollar per click, or even more. AdSense ads originate from the AdWords network of advertisers.

One might think that website owners would click on ads on their own websites, because each click means more revenue for them. To counter this possibility, Google has constructed means of discovering when this happens. Google calls this action "click fraud". Whenever a website page shows evidence of click fraud, the offending party could be prohibited from using AdSense forever.

Website designers have come up with three main ways of increasing clicks on websites:

Employment of various kinds of traffic getting techniques to generate visits to the site.

Employ great content on the site, to trigger AdSense ads which are worth higher amounts per click.

Persuasive sales copy which naturally makes readers want to click on the ads. Some website owners write phrases like these: "Sponsored Links" or "Advertisements". It should go without saying that it violates Google's AdSense terms of service utilize such blatant comments as "Click on these links".

Regardless is you have just started online or have had a website for years, you can use AdSense to supplement your income.

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Article Source: http://EzineArticles.com/?expert=Darrel_Hawes

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The Vital Role of Keywords in PPC Management

Keyword selection, online ad writing, creating logical ad groups, building internal landing page content, and establishing target audiences are considered to compose PPC management. Keywords are very important in PPC management since all research on the internet is dependent on the keywords that are being typed by internet users when they need information on certain subjects. As a webmaster, if you are able to aim at the right keyword then you are faring well in managing your PPC ads. It is a fact that many online marketers are making money in pay per click through keywords. Looking for keywords can be a time consuming process since you need to source out more information about the keywords you wish to use.

As a solution to this tiresome task, there is a keyword controller that is designed to optimize and fast track your keyword lists. It will speed up your search for good keywords to use for your products, pay per clicks or web sites that you endorse online. Jotting down hundreds of keywords is part of PPC management. Finding common keywords without advertisers is quite a rarity these days. That is why the price for a popular keyword can shoot up to several dollars per click. If you have the right software to support your pay per click management program, then you are your search for keywords will be more cost efficient.

This keyword manipulation program is a must-have for online marketers. Aside from it is easy and effective, it is also equipped with all the function to manage and manipulate keyword lists. This user friendly tool will allow you to ease your way in controlling keywords and make changes. It is a big advantage that you have complete control of your PPC management tools. Thus, you can adjust your keyword listings until it works without paying too much on your pay per clicks. Businesses with that properly manages its PPC are assured of a sophisticated and competitive pay per click campaigns.

A jam-packed program for keywords enhancement to support your management program will surely make your keyword search easier and efficient. Remember that competitions for keyword supremacy will continue to soar and more competitors will come your way, better be backed up with the right tool. It is recommended that the tools you will get is an easy to use one and is equipped with many features that you can take advantage of at a cheap price. One of the major reasons why pay per click management tools are flourishing these days is for advertisers to be spared from paying hefty amount in PPC advertisements.

Online businesses are believed to be more productive when they have a productive PPC tool especially that it is complicated to deal with variations and keywords. For a fact, pay per click campaigns are said to bring in a higher return in investment but it has to be strategically planned, implemented, and monitored. Since keyword selection is said to be the foundation of any campaign, it is therefore important that you are meticulous in knowing what your target customers want. Having high quality keywords will give you an idea what to write on your ad copy and thereby enticing your target customers to click on your ad.

The author of this article Menno Spijkstra is an Internet Marketing specialist who has been successful with several affiliate programs for many years. Menno finally decided to share his knowledge and experience through his website http://www.AffiliateDistrict.com. You can sign up for his free newsletter and join his coaching program.

Article Source: http://EzineArticles.com/?expert=Menno_Spijkstra


Use AdSense Templates For Your Squeeze Page

One of the things you need when you start an online business is a list. You have heard the old saying that the money is in the list. Well to get a list you need to design a squeeze page.

A squeeze page is a web page where you have your attention grabbing headline, bullet points about the report, guide or whatever type of product you are trying to sell or are giving away for free to get a name and email address.

Now most of us do not have the experience or knowledge to design a professional looking web page. Now you can take your headline, bullet points and code from your autoresponder and paste onto a blank page, upload the page and try to get visitors to subscribe to your list.

You will have a squeeze page that looks very unprofessional and your conversion rate will be awful. Visitors to your squeeze page will have a hard time giving up their name and email address if they feel that they are not dealing with a professional person or company.

By using an AdSense template as your base, you know have a professionally designed web page in your niche. All you have to do is paste in your attention grabbing headline, bullet points and autoresponder code into the content area. You have know designed a squeeze page in a matter of minutes that looks professional and will help increase your conversion rate of subscribers to your list.

You also can make some money with AdSense clicks if any visitor to your squeeze page does not want to subscribe. If you can't convert them into a subscriber, at least you have the option of converting them into some AdSense money.

If you feel that AdSense ads will take away from people subscribing, then just delete the AdSense code on your squeeze page. This can be done very easily. Just go back to the block of code that you inserted you Google AdSense id and delete only the AdSense code.

Now that you just learned that AdSense templates can help you design a professional looking squeeze page in minutes-wouldn't you like to have your own set of 100 AdSense templates? Start to get more subscribers to your list with this AdSense website templates package that will help you make money online with multiple streams of income, not just AdSense . Get the full story by visiting: http://www.professionaladsensetemplates.com/

Article Source: http://EzineArticles.com/?expert=Peter_O'Brien


How to Make Money With Google AdSense Templates?

People develop websites for various reasons. The website may be a personal website or an affiliate website or a sales page website or a website dedicated to provide information for users and so on. Most websites in the internet are developed for making money. Affiliates develop websites to sell their products.

All webmasters will love their websites when they make some residual income out of the websites. Google AdSense is a way of monetizing the website in order to generate a residual income. The income generated by Google AdSense is a passive income. With AdSense you will be paid if the visitors click on the ads placed by Google in your website. Only text based ads are placed by Google so you need not worry about the loading time for your website.

The revenue generated by Google AdSense is perfectly legal. The sellers are often searching places for marketing their products. They submit their ads to Google and Google places these ads in your website if your website has the same theme as the ads. The advertisers will pay Google and Google pays you. You may be paid when the visitor just views or clicks. The amount of money you will be paid depends on the keywords of your website and the number of visitors who click on the links in your website.

Since AdSense generates residual income, it is a god's gift for webmasters. They will be getting money endlessly for their effort of creating a content rich website. Placing AdSense ads in your website is simple. You need to follow the following steps to do so.

1. Create a content rich website and apply for Google AdSense and wait for a few days.
2. Google will approve your website based on the quality of your website. You will be then provided with an AdSense account. When you login to AdSense you will be given a JavaScript code to place in your website.
3. Place this code in any or all pages in your website and bravo you will have Google ads in your website under the name ads by Google.
4. When your website visitor clicks or views these ads you will be paid. Google accumulated your earnings and sends you a cheque when your earnings reach a minimum of 100$

There are some dos and don'ts to follow to get endless earnings out of AdSense. Google has a privacy policy and if your website is found to deviate from the policy, Google will deactivate your account and your earnings will be lost. You should be a gentle webmaster to earn out of Google.

You have to check your website status often. If you find any suspicious activity or any computer generated clicks in your website, then you must report to Google. You can advertise your website wherever you want to attract visitors but you must not spam anybody.

Google disallows webmasters to click on their own ads. Google will track the ip address and geographic locations of the incoming clicks. If you accidentally click on your own ads you can inform Google so that your AdSense account will remain active. You can also disable ads for your ip address so that you can avoid accidental clicks.

Google has various pre designed templates for their ads. You are not allowed to change the code for displaying ads. You can match the color theme of the Google ads to match the color of your website to make the visitor feel that they are actually links in your website.

To get relevant ads you need to have a content rich website. When you provide useful information for the visitor there is a high chance that he will navigate through your website clicking on links for getting more information. If he clicks Google then it means money to you. Be gentle and genuine and you are sure to get a descent revenue using Google AdSense.

For More Tips Visit AdSense For Beginners

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How to Place Relevant AdSense Ads?

More and more webmasters are now using AdSense to generate residual income out of their website. AdSense is a means of revenue generation program where Google pays you when visitors click on the ads placed by Google on your page. To earn more you need more visitors. Generally visitors for your website will come to your website searching for information on the topic of their interest. When they see relevant ads in your page they will obviously click on those ads for want of information. So it is your responsibility to place relevant ads in your page so that the visitor is tempted to click on them. When the ads are irrelevant it will be annoying for the visitor and there is a possibility that you might loose that visitor.

Give importance to your page

You must not develop a page just for placing AdSense ads. You must give your visitor some information of value. Remember people will be thirsty for information and this is the reason that they have used internet and reached your page. People will always be searching to know more about their interest. If your webpage has useful information then they may bookmark your page and come back again and again. Rather if your page contains just few lines and more AdSense ads then the visitor will never come back to your page. You can also monetize your webpage by place ads from other websites that are relevant to your main theme of the website.

Keywords are important

The keywords in your page are very important for getting relevant ads. With Google you cannot choose which ads to place in your webpage. Google crawls your page for keywords and places ads that are related to your keywords. It is important that the contents of your webpage are centered on specific keywords. This does not mean that you can just fill your page with your main keywords. You must provide some readable content for the users centered on your main keywords. You can use keywords repeatedly in your content but they should make some sense.

Meta tags are important

Earlier Google used Meta tags mainly for finding ad relevancy. But as more and more people started cheating the crawler, Google has now reduced the weightage on Meta tags. But there are still example web pages that benefit from Meta tags. Always place your keywords and relevant description in your Meta tags as this is the first element looked at by crawlers.

Focus on the content

It is obvious that your web page will contain navigation bars and other side bars that contain less targeted items. Since Google crawler crawls the entire web site to decide on the relevant ads to be placed, there is a possibility that the crawler will determine to place ads in the page that are related to your side bar items which are undesirable. So you have to concentrate on the items in the navigation bars too and target the same main keywords. Google provides AdSense section targeting tool to the webmaster to force the crawler focus on specific areas in the webpage. You can use this facility to target your ads to the main keyword.

Don't move away from your theme

When you design your website, you will be entering contents in all the pages that are centered on a particular theme. It is advisable to focus specific parts of your theme in specific pages. If you page is tightly themed then Google places only ads related to that theme. When you deviate from a theme in the same page then you may get irrelevant ads on the same page.

Block the unwanted ads

Google also provides a tool for blocking ads from specific websites. This can be very useful particularly to block the ads from competitor websites. Once Google AdSense ads are placed on your website, it doesn't mean that you will always get relevant ads on your page. Google takes some time to understand the theme of your website and once the crawler exactly identifies the theme you will get relevant ads. But at times, you may get ads that are not related to your contents. You have to monitor your site and ad those irrelevant links in the blacklist provided by Google. Once blocked, you will never get any ads from those sites.

For More AdSense Tips and Information visit AdSense For Beginners.

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